One option they give users is to receive mobile notifications only when someone mentions their name or one of their highlighted words. Slack’s mobile notification configuration is a great example of this. Allow your notification settings to be flexible. So when Jane uploads three attachments, you don’t get three notifications.Ģ. In Biztera’s case, we decided to eliminate all notifications about an uploaded or deleted attachment. Instead of maximizing the number of notifications, minimize it, using your best judgement for what “minimum” means. I suggest turning the prevailing strategy on its head. Here are 5 rules I humbly suggest for app creators: We decided not to include “due now” notifications in our first Apple Watch app release. It just happens to tell time, like smartphones just happen to make voice calls. Where better to get a time-sensitive reminder than on the thing that tells time, right? Except that Apple Watch isn’t really just a watch. We also spent a lot of time pondering whether we should include a “due now” notification in our upcoming Apple Watch app.
It’s the important people busy eating cake at their retreat that need a notification at 2 pm. Her boss, who has already approved, similarly needs no reminders. She is biting her fingernails, watching her devices for any sign of approval. As 2 pm on Friday approaches, Judy needs no reminders. The others are at an off-site playing golf…. Judy, a marketing director, has created a request to spend an additional $30,000 on a social media campaign to four approvers, including her boss.
We decided to only notify those who have taken no action. They don’t need Biztera to nag them.īecause Biztera streamlines the process by which approvals are sought and signed off on, we thought hard about who to notify upon a deadline: Requestors, all approvers or just those who had not made a decision yet. But as we brainstormed notifications with an eye toward respecting our users, we came to the realization that users are adults. Initially, we discussed a reminder 24 hours before, then three daily “past due” alerts. Basically, we only wake you up from your stupor when something is “due now”. Here’s what we at Biztera did to mitigate this notification overload and how we suggest other app creators can do the same.Īs we were adding due dates and times in Biztera, we decided we would send only one notification related to a deadline.
I love Trello and Asana, but do I really need a reminder 24 hours before a due date? While I like most of their notifications, the ones I remember, the ones that affect my perception of their brands, are the annoying ones. I like Facebook, but am terribly annoyed when they send me a text in the middle of my workday to tell me that a friend has posted pictures or is having a birthday. We can’t take our users’ time for granted and shouldn’t task them with changing our bad habits. In my view, it is presumptuous to rely on users to modify notifications. It’s also naive to assume that users like getting immersed in their device settings. I predict that we are going to face a huge user backlash soon, unless we proactively do something about it now.Īt the heart of the problem is a prevailing assumption that we need to send users notifications at every opportunity. With each new app users try, they risk getting more notifications. So many of us are guilty of it -Facebook, LinkedIn, Twitter, Apple, Google… the list goes on, and it grows every day.
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Everyone from the software giants to new start-ups is bombarding them with notifications. Why we need to dial down on notifications now!
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